Data for the People: How to Make Our Post-Privacy Economy Work for You

Data for the People: How to Make Our Post-Privacy Economy Work for You is a book by Andreas Weigend.

Published in 2017 by Basic Books, an imprint of Perseus Books, LLC
Talks at Google - Cambridge Massachusettes - Winter 2017 The author shares his vision of the future of data. Asking, "If you had all the data in the world at your fingertips, what would you do to delight your customers?"[1]

"Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As of today, how much we benefit from Big Data depends on how closely the interests of big companies align with our own. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn't have to be this way. Weigend makes a powerful argument that we need to take control of how our data is used to actually make it work for us. Only then can we the people get back more from Big Data than we give it."

- From the book summary at Amazon.com[2]

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  Andreas Weigend on Wikipedia

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